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Community Publishing
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Mommy, Where Do Leads Come From?
By Mike Scher on Thursday, July 24, 2008
Lead. Just say the word at a gathering of your company's sales and marketing executives and you're likely to re-open the debate that still sparks heated discussion. What is a lead? Sales executives have one definition. Marketing executives have another. This paper will discuss the definition of a lead, describe targeted and qualified leads, introduce "push" leads, and quantify the results.
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The New Face of Business Intelligence
By Eric Melcher on Friday, July 18, 2008
Business Intelligence (BI) has existed in some form since the early 80’s, yet BI has only recently moved to the top of priority lists for executives. So what has changed in the marketplace to cause a sudden shift from BI being perceived as multi-million dollar initiatives for Fortune 500 companies, to something many small and mid-size organizations are considering? And more specifically, what has Microsoft done over the past 10 years to evolve into one of a handful of market leaders? And ultimately, how does this affect you?
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Business and Technical Advantages of Digital Storage Solutions
By Don Campbell on Wednesday, July 16, 2008
Small and midsize organizations face far different backup recovery issues than large enterprises. While the value of their data is equal proportionately to large organizations, the availability of qualified staff and technical tools is often out of reach. On-demand services today offer small and midsize organizations the ability to manage the complete data backup, recovery and retention procedures. These organizations will manage the 360-degree process of storing and retrieving data.
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Are You Ready to Outsource to a Search Engine Optimization Company?
By Scott Buresh on Monday, July 14, 2008
Before outsourcing work to a search engine optimization company and signing a contract, there are a few things you need to consider. Evaluating who has control to certain elements of the site, staying aware of code limitations, and keeping track of your own time can save you both money and resources in the long run and can help you reach your goals much faster.
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Web Application Security: Don't Bolt It On; Build It In
By Caleb Sima on Tuesday, July 08, 2008
In light of breaches in Web application security worldwide, the importance of catching potential areas for intrusion is necessary at the beginning. Performing application vulnerability testing during production (and not after a breach has been detected) can save a company thousands of dollars. The only way to ensure the highest level of security is to build it in from the outset.
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Niche Marketing Provides Greatest Return on Investment
By Chris Adams on Monday, June 30, 2008
With a tight economy, many business owners want to find the best marketing bang for their buck. Often times, that value can be found online. In this article, local digital marketing firm Red Clay Interactive analyzes a recent report that says companies targeting niche consumer online are spending significantly less in advertising dollars per month than those who mass market.
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Benefits of Hosted Software Solutions in Hard Economic Times
By Jeff Pyden on Wednesday, June 11, 2008
With talk of a recession swirling, the last thing businesses want to do is to invest in a large capital expenditure. Instead, they want to reign in financial costs and solve problems with a lower upfront risk. One strategy in lowering this risk is using hosted software solutions to gain greater cost control and flexibility.
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Introduction
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Sir Winston Churchill once said, "If you have knowledge, let others light their candles with it."
TechLINKS Community Publishers share their knowledge with the Georgia technology industry in order to help illuminate the many top-of-mind issues important to your business. Their community participation demonstrates the significant expertise and generosity contained within the Georgia technology industry.
Knowledge has no value when it is stored - it only has value when it is shared and applied. We know that businesses, educational institutions and government agencies sit upon rich veins of untapped information.
Community Publishing's mission is to tap into and release that knowledge to Georgia's technology community.
We encourage you to read the following articles on our website. To create and submit your own article and join this growing, distinguished group, click on "Create Article." |
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