Project Failure
By Patrick Malone on Thursday, April 17, 2008
Recently I read some disturbing information regarding major corporate
initiatives. According to a survey by the Utah-based VitalSmarts:
- 82% of employees within
companies with significant organization-wide initiatives underway believe
those projects will fail.
- 78% are currently working on
a “doomed” project.
- 90% knew early on the project
would likely fall short of the objectives.
- 77% describe these projects
as “slow motion train wrecks.”
- 81% believe it is impossible
to approach the failing project’s key decision-maker.
The recommended solution with these troubled projects was nothing short of a
complete culture change within those organizations. Somehow that solution seems
akin to quintuple by-pass heart surgery when a less radical angioplasty might
be more appropriate.
Given that this survey was statistically well balanced across a full
spectrum of companies, I believe it is safe to assume that these negative
responses came from companies that could be considered very successful,
reasonably successful, fairly successful, occasionally successful and
unsuccessful. So if 80% of the responding companies are experiencing some
degree of success, is a complete culture change required? It quite probably is
the appropriate solution for the 20% that are failing but let’s not throw out
the baby with the bath water.
The problem as I see it has less to do with corporate culture and more to do
with poor communication skills.
Could the project’s key decision-maker do a better job of listening –
probably? Unfortunately it’s always been fashionable to lay the blame on the
project leader, supervisor, manager, director or executive. Certainly there is
always room for improvement on the receiving end but I think we can make
greater improvements by working on the sending side of the communication
equation.
Every project team has its share of cynics and they seem to have a laundry
list of reasons why a project will not achieve the desired outcomes. However,
these nay-sayers and the deficient listening skills of the decision-maker are
only a small part of the problem.
The bigger issue is the inability of the bulk of the project team, who are
well-intended and committed employees, to communicate their concerns up, down
and across the project team. They want to do a good job but often their attempts
at raising the important questions sound like self-serving, purely emotional or
infuriating illogical rants that do not resonate with the intended receiver.
So if you are a project team member frustrated by the inability to
effectively raise your concerns, here are some tips that may relieve some of
that stress.
CREATE A COMMON GOAL
First impressions are important and the way you begin your interaction
dramatically impacts the outcome. Most people listen with a bias and it sounds
like “What’s in it for me?” or “Why should I care?” So I
recommend you begin by confidently stating the benefits of your idea to the
other person. Consider these two different openings:
“Boss, we’ve got a major problem with XYZ project” or “Boss, I’ve got
some ideas on how we can make XYZ project more successful.”
In the first there is no benefit for the project leader – just another
headache. So confidently stating a benefit up front gets the ball rolling in a
positive direction.
Secondly, while we have spent some time thinking about the potential problem
and developing our solutions, we expect the other person to listen, digest,
accept and implement our recommendation in a matter of seconds – too much, too
quick. So after confidently stating the benefit, you should simply invite the
other person to hear you out or be open to options. That sounds like … “So
let me explain my idea, recommendation, solution, etc….” Doing this
creates open-mindedness on the part of the decision maker and gives you the
opportunity to make a solid business case for your idea, recommendation,
solution, etc.
Finally you have to consider what you and the other person have in common at
this point in the process. You are there to get a decision and they are there
to make a decision. You would like that decision to be “yes” but you need to be
able to live with a “well-informed no” also. If you go in looking for “yes”
only you have put yourself in a win-lose situation. By going in looking for a
well- informed “Yes or No” you will put yourself and the other person in a
win-win position and eliminate a whole lot of initial resistance. So putting it
all together it sounds like:
“Boss, I’ve got some ideas that will make the XYZ project more
successful. I’d like to explain them so you can decide if they will improve our
results.”
Obviously, there is a great deal more to improving the communications skills
of project team members but beginning your discussions with effective common
goals is a great way to insure you will be heard.
Patrick Malone The PAR Group
patrick.malone@thepargroup.com
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